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by Kizzy

Invention Tips: Dubious Industry Practices To Avoid

November 7, 2011 in About ACEInspire, Featured, Headline


One of the heart-breaking things about running the She’s Ingenious! network is the number of new members who join us late in the day, often having spent a few thousand pounds without getting anywhere with their product idea or invention.

Very often, they’ve taken business advisers’ advice at face value, or just searched the web for help. And It’s taken them straight into the arms of a minority of industry professionals whose practices leave a lot to be desired.

Here are my top five practices for newbie inventor-entrepreneurs to steer well clear of:

1) Fancy Product Design Drawings

Some unscrupulous product designers are onto a nice little earner offering product illustrations or CAD (Computer Aided Design) drawings and photo realistic “beauty boards”. Their claim: you’ll need these to sell your idea to investors or buyers.

It’s thrilling to see life breathed into your concept, but the £1000 upward charged for these boards rarely reaps a reward. Investors and distributors or retailers aren’t interested unless you have a well-researched proposition and a technically proven prototype that can be manufactured cost effectively.

Make no mistake, these drawings are most often an artist’s impression and have not been designed with real production and commercialisation in mind.

2) The Market Research Report

It’s not surprising that some entrepreneurs fall for the idea of a market report for their idea. A few hundred £££ seems a good price to pay to avoid the confusion of researching the market yourself.

Although the neatly bound report looks the part, often it is rarely more than some Googled website results that you or I could put together in the blink of an eye, padded out with some standard info that goes into everyone’s report.

3) The Over-Eager Patent Attorney

It’s standard for business advisers to pack you off to a patent attorney as a first step. Their claim: You need to protect your idea before you can discuss it with anyone. And of course the patent attorney, who pockets a few thousand £££, happily obliges regardless of whether you’ve done enough research to check it makes commercial sense.

Result: The clock is set ticking on the patent process before you’re ready. And as you go on to research the market and create a working prototype, the specification or design changes substantially at best making the patent claims irrelevant, at worst, creating prior art that prevents you filing for a new patent.

Shame they don’t tell you a simple confidentiality agreement would cover you at this early stage.

4) Designers Who Claim Your Intellectual Property

You’d be forgiven for thinking that, having commissioned and paid a product design house to realize your concept according to your specifications, you’d own the designs to do with as you wish. Not always the case. Some unscrupulous design houses will lay claim to original intellectual property created in the process, and if you haven’t read the small print carefully upfront, you could find you only have rights to use the designs in a limited way.

Not an enormous problem, until you try to sell on the business or license the product idea on.

5) Over-Inflated Preliminary Patent Search Fees

You want to establish the originality of your idea or business name. And you know the patent or trademark databases need to be checked to make sure no-one has registered before you. But you haven’t read this on the Business Link website “Be aware that there are businesses that take advantage of inventors by offering a patents search service for thousands of pounds, when in reality they are only searching the databases that are freely available to the general public.”

It’s always a good idea to search the Esp@cenet database yourself first athttp://gb.espacenet.com, but if you do want a professional on the job, the staff at The British Library’s Business & IP Centre charge just a couple of hundred pounds to carry out expert preliminary searches that might otherwise cost you thousands.

It would be harsh to label any of these common industry practices an actual scam. And sometimes, doubtless, there will be happy results and satisfied customers. But it’s as well to remember that for the first steps developing your new product or invention, TIME is the only thing you need to spend a lot of.

Cally Robson founded She’s Ingenious! in 2009 to connect women who are developing and commercialising new product ideas and innovative business concepts. The website has loads of practical info to show you how to go about researching, prototyping and taking your new idea to market, and a lively forum and online meetings where you can ask questions and meet other ingenious women. www.ShesIngenious.org

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by Kizzy

A personal message from Antonia

September 26, 2011 in ACE Online Business, Headline, Make money online


Would you like your business to generate more money? Of course you would!

You work hard and it would be great to see better returns on the time you’re investing in your business right now.

But it can seem easier to think you’d like more income from your business than to actually achieve it.

If you are in the same situation that I was a few years back, you might be offering a great service, and working hard, but finding that the amount you earn never increased. I ran a PR business which was successful, but there was one fundamental flaw in what I was doing that meant I would never earn more. I’d hit the ceiling.

It took me a while, and input from a number of different people to work out what the flaw in my business was – but since then I haven’t looked back. I now have 13 books in print, and another couple coming out in the next year. I have helped hundreds if not thousands of women, mums and business owners to improve their own businesses. And I have a reliable and growing income coming from my business: I’ve broken through the ceiling on my earnings even though I’m still working part time hours.

How have I done it? I’m going to tell you how in a webinar next week. Click here to join Erica Douglas and myself and find out more.

 

Best wishes

Antonia Chitty

 

PS We also have an announcement to make this Tuesday: watch the blog on the 27th to find out more.

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by Kizzy

A Personal Message from Erica

September 23, 2011 in ACE Online Business, Headline


Do you want to start an online business that brings in a regular reliable income? Starting a website based business is a lot more than ‘build it and they will come’.

You invest time in blogging, get to grips with Twitter and then wonder why you’re not actually making sales.

If you are in the same situation that I was a few years back, you might be blogging and looking at other people who are earning a living from their website, and wondering how to do it. I was a stay at home mum, I was one of the first parent bloggers in the UK. I’d even written an eBook, but still wasn’t bringing in the money. I had to leave my part time job due to health problems and we had a gap in the budget to cover.

With time on my hands, I got focussed on my website. I rose up the ranks of bloggers and appeared in top 10 industry rankings. I attracted more and more advertising and reviews to my site, and on the back of this created an eCourse which really took off. I have helped hundreds if not thousands of women, mums and business owners to improve their own businesses. And I have a reliable and growing income coming from my business: there’s no longer a shortfall in our family budget – I’m out-earning my husband and still have time to study for a full time degree in marketing and entrepreneurship.

How have I done it? I’m going to tell you how in a webinar next week. Click here to join Antonia Chitty and myself and find out more.


 

PS We also have an announcement to make this Tuesday: visit the blog on the 27th to find out more.

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by Kizzy

Looking For Ways To Earn Money Online

September 5, 2011 in Become a Mumpreneur, Headline


Have you been searching for ways to earn some extra money? Then join Antonia Chitty and Erica Douglas in their free webinar.

In this interactive webinar, you will drill down into what your true life goals are and start realising the ways you can turn your skills into a business which suits your lifestyle. Helping you turn your dreams into a reality.

This isn’t a on size fits all solution but the solution you come up with during this free webinar will be unique to you. This is exactly how other mums on the Become A Mumpreneur course have left their jobs, changed business direction and and £1000 a month.

Is this webinar for you?

  • Want to work from home
  • Have little or no business experience
  • Need flexible ways to earn
  • Would rather be with your baby than return to work
  • Want work which allows you to drop off and pick up your children from school
  • Have a job you hate and would love to quit
  • Are wary of dodgy business opportunities
  • Have tried party plan and failed

As part of the live webinar, you will be sent a How To Make Your First £100 workbook which you will use throughout the webinar through a number of live activities, giving you a clear idea of how easy it is to get what you want and how to get it.

Antonia has written books to help mums start earning including Family Friendly Working, Start a Family Friendly Business and The Mumpreneur Guide. She says, “I have three children and have learnt lots about flexible ways to earn from my own experiences and interviewing other mums for my books. I have started and run a number of successful businesses and now really understand what makes a great flexible way to earn. ”

Entrepreneur Erica Douglas has created eCourses to help mums learn about business. She says, “Just a
couple of years ago I had to give up a part time waitressing job due to health problems. I’d been a stay at home mum for some time and my waitressing money really helped our family budget. So, I set about finding flexible ways to earn that allowed me to be at home with my daughter too.”

The webinar will take place Wednesday 21st September 8pm BST

It will cost you nothing to take part in this webinar – sign up today and you’ll get all the details on how to join the webinar straight to your inbox. We’ll also send your workbook which you can complete on your computer as you go or you can print it off and keep it somewhere as a plan for what you’re going to do next.

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