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by Kizzy

Invention Tips: Dubious Industry Practices To Avoid

November 7, 2011 in About ACEInspire, Featured, Headline


One of the heart-breaking things about running the She’s Ingenious! network is the number of new members who join us late in the day, often having spent a few thousand pounds without getting anywhere with their product idea or invention.

Very often, they’ve taken business advisers’ advice at face value, or just searched the web for help. And It’s taken them straight into the arms of a minority of industry professionals whose practices leave a lot to be desired.

Here are my top five practices for newbie inventor-entrepreneurs to steer well clear of:

1) Fancy Product Design Drawings

Some unscrupulous product designers are onto a nice little earner offering product illustrations or CAD (Computer Aided Design) drawings and photo realistic “beauty boards”. Their claim: you’ll need these to sell your idea to investors or buyers.

It’s thrilling to see life breathed into your concept, but the £1000 upward charged for these boards rarely reaps a reward. Investors and distributors or retailers aren’t interested unless you have a well-researched proposition and a technically proven prototype that can be manufactured cost effectively.

Make no mistake, these drawings are most often an artist’s impression and have not been designed with real production and commercialisation in mind.

2) The Market Research Report

It’s not surprising that some entrepreneurs fall for the idea of a market report for their idea. A few hundred £££ seems a good price to pay to avoid the confusion of researching the market yourself.

Although the neatly bound report looks the part, often it is rarely more than some Googled website results that you or I could put together in the blink of an eye, padded out with some standard info that goes into everyone’s report.

3) The Over-Eager Patent Attorney

It’s standard for business advisers to pack you off to a patent attorney as a first step. Their claim: You need to protect your idea before you can discuss it with anyone. And of course the patent attorney, who pockets a few thousand £££, happily obliges regardless of whether you’ve done enough research to check it makes commercial sense.

Result: The clock is set ticking on the patent process before you’re ready. And as you go on to research the market and create a working prototype, the specification or design changes substantially at best making the patent claims irrelevant, at worst, creating prior art that prevents you filing for a new patent.

Shame they don’t tell you a simple confidentiality agreement would cover you at this early stage.

4) Designers Who Claim Your Intellectual Property

You’d be forgiven for thinking that, having commissioned and paid a product design house to realize your concept according to your specifications, you’d own the designs to do with as you wish. Not always the case. Some unscrupulous design houses will lay claim to original intellectual property created in the process, and if you haven’t read the small print carefully upfront, you could find you only have rights to use the designs in a limited way.

Not an enormous problem, until you try to sell on the business or license the product idea on.

5) Over-Inflated Preliminary Patent Search Fees

You want to establish the originality of your idea or business name. And you know the patent or trademark databases need to be checked to make sure no-one has registered before you. But you haven’t read this on the Business Link website “Be aware that there are businesses that take advantage of inventors by offering a patents search service for thousands of pounds, when in reality they are only searching the databases that are freely available to the general public.”

It’s always a good idea to search the Esp@cenet database yourself first athttp://gb.espacenet.com, but if you do want a professional on the job, the staff at The British Library’s Business & IP Centre charge just a couple of hundred pounds to carry out expert preliminary searches that might otherwise cost you thousands.

It would be harsh to label any of these common industry practices an actual scam. And sometimes, doubtless, there will be happy results and satisfied customers. But it’s as well to remember that for the first steps developing your new product or invention, TIME is the only thing you need to spend a lot of.

Cally Robson founded She’s Ingenious! in 2009 to connect women who are developing and commercialising new product ideas and innovative business concepts. The website has loads of practical info to show you how to go about researching, prototyping and taking your new idea to market, and a lively forum and online meetings where you can ask questions and meet other ingenious women. www.ShesIngenious.org

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by Kizzy

7 Top Tips To Boosting Your Business Blogging Skills

September 2, 2011 in Business Blogging, Featured, Headline


Here are 7 top tips which will help you to boost your blogging skills and help your blog become a more successful and profitable.

  1. Be heard. With so many businesses vying for attention, you need to make sure you are heard above everyone else. The best way to do this is to be yourself. Only you can be you and your unique voice is what your target market are seeking. Be natural, authentic but most importantly, be you.
  2. Know your readers. To increase your views, you need to zero in on the exact people who are going to have the most interest in what you write about. Think about what you include in your blog and when you take the time to get to know your readers, then you will be seen as a person of authority and who is best to fill their needs and solve their problems.
  3. Use the right vocabulary. Now you have identified your target market, use your blog to display your writing skills and speak to those needs. Use words that will reach out and grab their attention and keep it. Also ensure you use keywords which your target market will enter into search engines to find the information in your site.
  4. Realise how great re purposing is. This will help you save considerable time and effort when writing posts. Through creating a content market plan, you create one piece of content and then re purpose it into smaller pieces, such as a blog post, tweets, facebook updates, forum or networking updates and an online article submission.
  5. 5. Commit. You need to commit to posting often. Be it once a week, 3 times a week or daily. Search engines love fresh content and the more you post the more effective your blogging will be.
  6. Create a call to action. This is through interacting with your readers. At the end of a post, call you readers to action by asking them a question related to the post or asking them to sign up to your newsletter. If you don’t ask them to act, they are less likely to.
  7. Read through again and again. Posts on your blog are a reflection of you and your business. Silly mistakes look unprofessional and can even irritate some people. Always check and recheck before hitting that publish button.
  8. Just sign up below and we’ll send you your first lesson right away.

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by Kizzy

Top Tips For Press Releases

August 24, 2011 in Featured, Headline, Online Marketing


When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.

So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.

What is a press release? A press release is a newsworthy story about your business which you submit to magazines, newspapers, radio and television. If the media find it interesting, they may decide to feature it in their publication.

How do you make it eye catching so they want to feature it? It needs to grab their attention, only release a press release when you have something interesting to say, like a new product/service. Press releases also need an ‘angle’ or ‘hook’ which will appeal to an editor and gives the story more of a chance of being featured. Journalist’s are always looking for stories that will interest their readers.

Press releases always follow a set format. This is to make it easier for the journalist to see what the story is about. Also it makes it easier for you as once you have this format, you will know exactly what to write.

The first sentence needs to capture the readers attention and sum up the story. If you are solving a problem then focus on this and make sure you have an attention grabbing headline which is also brief.

In the first paragraph you need to get all the vital information in so if the journalist finishes reading it there they have a good idea what the story is about and will remember it.

Follow this up with facts and statistics.

To download a template please visit http://www.prbasics.co.uk

 

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by Kizzy

3 Tips To Promote Your Business

August 17, 2011 in Featured, Headline, Online Marketing


Promotion is an important part of growing your business. There are many ways to achieve this and here are three top tips to help you with promoting your business.

  • Recommendations are a great way to sell your product or service. Word of mouth is advertising which costs nothing yet can be more effect than paying good hard earned money for a spread in a newspaper or magazine. You know as a consumer that if someone has recommended something to you, you are more likely to buy that product than one you know nothing about. This is why making connections and forging relationships with key members of your target media is important. Having your business, product or service mentioned in the media holds a lot of weight and will drive more customers to you than paying for a large advert in the same outlet.
  • You need to plan your promotion. Using this simple acronym, SMART, meaning specific, measurable, achievable, realistic and timely, will help you do this effectively. Specific means being clear about what you want to achieve from your promotion, Measurable means you should be able to measure whether you are achieving your desired goal, Achievable means can you actually do what you have planned. Realistic means are you realistically able to achieve what you have set out to do with the resources you have and Timely means you need to include a timescale within which you want to achieve these goals. By following this simple acronym, you have you promotion planned for the timescale you want to achieve it in.
  • Objectives are not set in stone. Any objectives you have  planned for promoting your business are not final. You are able to change these goals if things change within your business or if you achieve them before you planned to. Businesses can have ups and downs and although it is great and essential to have plans in place, you are not entirely ruled by them.
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by Kizzy

Tips to Improve Your Business Blog

July 26, 2011 in ACE Online Business, Business Blogging, Featured, Headline


Have you seen other people blogging to bring in new business and wondered if could work for you? Blogging can be a great way to find people interested in the area your business covers, build relationships and make sales, but you need to know how to do it. Just writing promotional blog posts doesn’t work … but what does? Here are three key tips to help you make your business blog a success:

1. Share your expertise. Your blog is a place to show how you and your business can solve people’s problems. Write answers to FAQs and have case studies of people who your business has helped. Use titles like ‘how do I…[insert common problem facing your clients or customers]’ as this is the sort of phrase people will search for on Google. By sharing your best advice people will begin to trust you and respect what you offer.

2. Have a way to capture people’s email addresses, and incentives to get them to share. Links to products in your online store within blog posts are a great way to make some sales, but you also need an email list if you are to really maximise the benefits of having lots of people reading your blog. Have an incentive – a free report or eVoucher as a reason for people to sign up. Once people are on your email list you can share further great resources with them, and then every three or four emails make them an incredible offer that they have to act fast to take advantage of. Don’t feel this always has to be a discount: you might only have a limited number of something on offer.

3. Take all the help you can get with your blog. Get customers involved and give them the chance to share their views on your site. Get support to improve your blogging skills on the free ACEBlogger eCourse. You’ll get lessons straight to your inbox over 21 weeks teaching you how to make your blog really bring in the business

Just sign up below and we’ll send you your first lesson right away.

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