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by Kizzy

How To Create a Press Pack

September 12, 2011 in ACE Online Business, Featured, Headline


Right you have managed to create a great press release and want to include other items to reinforce how great your product/service is. Well a press pack can do this.

Press packs are a great way for promoting your business and here are some tips on how to create them.

Press packs contain your press release along with additional information and samples. Sending the pack through the post can be costly but you can be creative by doing it this way.

How can you make your pack stand out? If it is too costly to send a sample of your product out with every pack then why not add a ‘pillow gift’. This can range from a chocolate bar to a bottle of champagne! Or what about a sample of the material your product is made from? If samples or gifts are outside your budget, journalist’s are still looking for new and exciting products to feature without these extras.

Alternatively, why not select a few choice publications where you would really like to be featured. Call  them and speak to the most appropriate journalist and explain what you have to offer and find out if they’d be interested in receiving just the press release or need a sample too. Through doing this, you are making sure your samples are going to the people who are most likely to be really interested in them.

Here is a check list of items you may want to include in the pack.

  • A page about your business or mini-biography
  • Business cards
  • Catalogue
  • CD of images
  • Dates of forthcoming events, you are exhibiting or selling at
  • Page of your tips or short article

Remember to include your logo and contact details on ever sheet and any written inclusions succinct and to a single side.

 

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by Kizzy

Top Tips For Press Releases

August 24, 2011 in Featured, Headline, Online Marketing


When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.

So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.

What is a press release? A press release is a newsworthy story about your business which you submit to magazines, newspapers, radio and television. If the media find it interesting, they may decide to feature it in their publication.

How do you make it eye catching so they want to feature it? It needs to grab their attention, only release a press release when you have something interesting to say, like a new product/service. Press releases also need an ‘angle’ or ‘hook’ which will appeal to an editor and gives the story more of a chance of being featured. Journalist’s are always looking for stories that will interest their readers.

Press releases always follow a set format. This is to make it easier for the journalist to see what the story is about. Also it makes it easier for you as once you have this format, you will know exactly what to write.

The first sentence needs to capture the readers attention and sum up the story. If you are solving a problem then focus on this and make sure you have an attention grabbing headline which is also brief.

In the first paragraph you need to get all the vital information in so if the journalist finishes reading it there they have a good idea what the story is about and will remember it.

Follow this up with facts and statistics.

To download a template please visit http://www.prbasics.co.uk

 

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by Kizzy

3 Tips To Promote Your Business

August 17, 2011 in Featured, Headline, Online Marketing


Promotion is an important part of growing your business. There are many ways to achieve this and here are three top tips to help you with promoting your business.

  • Recommendations are a great way to sell your product or service. Word of mouth is advertising which costs nothing yet can be more effect than paying good hard earned money for a spread in a newspaper or magazine. You know as a consumer that if someone has recommended something to you, you are more likely to buy that product than one you know nothing about. This is why making connections and forging relationships with key members of your target media is important. Having your business, product or service mentioned in the media holds a lot of weight and will drive more customers to you than paying for a large advert in the same outlet.
  • You need to plan your promotion. Using this simple acronym, SMART, meaning specific, measurable, achievable, realistic and timely, will help you do this effectively. Specific means being clear about what you want to achieve from your promotion, Measurable means you should be able to measure whether you are achieving your desired goal, Achievable means can you actually do what you have planned. Realistic means are you realistically able to achieve what you have set out to do with the resources you have and Timely means you need to include a timescale within which you want to achieve these goals. By following this simple acronym, you have you promotion planned for the timescale you want to achieve it in.
  • Objectives are not set in stone. Any objectives you have  planned for promoting your business are not final. You are able to change these goals if things change within your business or if you achieve them before you planned to. Businesses can have ups and downs and although it is great and essential to have plans in place, you are not entirely ruled by them.

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