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by Kizzy

Happy Easter from ACEInspire

April 9, 2012 in About ACEInspire, Blog, PR


We would like to wish you all a happy Easter and as a thank you we are offering you an egg-stra special present, sorry we couldn’t resist!

Promoting your business is a big part of making your business a success, so our present to you this Easter is 50% off Antonia Chitty’s A Guide To Promoting Your Business.

A Guide To Promoting Your Business  is for you if you are:

  • Already have a business and are trying to grow 
  • Starting a new business and would like to do your own PR
  • Creating a PR plan
  • Looking for ideas on how to get coverage for you business
  • Trying to increase business sales
  • Looking for more clients.
What other customers have said about A Guide To Promoting Your Business:

“This workbook is an excellent and concise guide to help anyone who is starting up a new business – it gives some excellent advice, guidance and knowledge for new business owners and entrepreneurs.

When we started Organix, 15 years ago, tight funding meant we were almost totally dependent upon PR to build brand awareness. It was a crucial element to build the business and get across the passion and integrity that go into our foods for children. Today, PR remains an essential part of our business, and a key tool for reaching out to parents.”

Lizzie Vann MBE – Founder of Organix Brands Ltd

 

…”a very practical book, and ideal for people who tend to get the equipment out of the box and want it to work before reading the manual, as it does make you think about what you’re aiming for before helping you action it. Well thought out and very easy to use. Recommended.”

Miranda Stamp www.twinkleontheweb.co.uk

 

“PR and self promotion should be the lifeblood of any business and has always been considered one of the most crucial elements in the running of running my own business – even when I was new and starting out! This is an essential read for every woman starting her own business. I wish I had had a guide like this when I was starting to learn to promote my business.”

Nadine Lewis, Founder, www.identifyme.co.uk

 

So don’t miss out on this egg-citing offer, visit ACE Business Training and enter AGTPYB to get your 50% off.

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by Kizzy

PR Tips – Ideas for Press Releases

March 23, 2012 in About ACEInspire, Blog, Featured, Headline, PR


Looking to write your own press releases, ACEInspire have a great free press release template as well as lots of tips on how to write press releases.

If you need some inspiration to come up with an angle for your press releases, we’ve compiled some of the things which you might want to include throughout the year:

  • Seasons - You can also tie in a press release with a holiday or special occasion. Could your business do something related to Valentines Day, Fathers Day or school holidays?
  • Charity work - Do not hide your light under a bushel if your business is making a donation to charity. A press release is a great way to let people know about community service, whether you offer training or apprenticeships to students or sponsor a local sports team.
  • New products - New services or products: focus on the benefits to your customers and the publication’s readers.
  • Achievements - Issue a press release when you or your employees are recognised for outstanding achievements or gain qualifications. Focus the release on how the award or qualification will help customers or clients.
  • Business launch - Launch of your business, or business expansion — of interest to local papers and trade and business publications. You could also mention the launch of a new or updated website.

If you are looking for ways to promote your business alongside press releases, ACEInspire have a free eCourse that is delivered direct to your inbox over 7 days giving you great information on how to promote your business.

Fill in the form below and sign up today.

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by Kizzy

How To Create a Press Pack

September 12, 2011 in ACE Online Business, Featured, Headline


Right you have managed to create a great press release and want to include other items to reinforce how great your product/service is. Well a press pack can do this.

Press packs are a great way for promoting your business and here are some tips on how to create them.

Press packs contain your press release along with additional information and samples. Sending the pack through the post can be costly but you can be creative by doing it this way.

How can you make your pack stand out? If it is too costly to send a sample of your product out with every pack then why not add a ‘pillow gift’. This can range from a chocolate bar to a bottle of champagne! Or what about a sample of the material your product is made from? If samples or gifts are outside your budget, journalist’s are still looking for new and exciting products to feature without these extras.

Alternatively, why not select a few choice publications where you would really like to be featured. Call  them and speak to the most appropriate journalist and explain what you have to offer and find out if they’d be interested in receiving just the press release or need a sample too. Through doing this, you are making sure your samples are going to the people who are most likely to be really interested in them.

Here is a check list of items you may want to include in the pack.

  • A page about your business or mini-biography
  • Business cards
  • Catalogue
  • CD of images
  • Dates of forthcoming events, you are exhibiting or selling at
  • Page of your tips or short article

Remember to include your logo and contact details on ever sheet and any written inclusions succinct and to a single side.

 

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by Kizzy

Top Tips For Press Releases

August 24, 2011 in Featured, Headline, Online Marketing


When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.

So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.

What is a press release? A press release is a newsworthy story about your business which you submit to magazines, newspapers, radio and television. If the media find it interesting, they may decide to feature it in their publication.

How do you make it eye catching so they want to feature it? It needs to grab their attention, only release a press release when you have something interesting to say, like a new product/service. Press releases also need an ‘angle’ or ‘hook’ which will appeal to an editor and gives the story more of a chance of being featured. Journalist’s are always looking for stories that will interest their readers.

Press releases always follow a set format. This is to make it easier for the journalist to see what the story is about. Also it makes it easier for you as once you have this format, you will know exactly what to write.

The first sentence needs to capture the readers attention and sum up the story. If you are solving a problem then focus on this and make sure you have an attention grabbing headline which is also brief.

In the first paragraph you need to get all the vital information in so if the journalist finishes reading it there they have a good idea what the story is about and will remember it.

Follow this up with facts and statistics.

To download a template please visit http://www.prbasics.co.uk

 

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by Kizzy

3 Tips To Promote Your Business

August 17, 2011 in Featured, Headline, Online Marketing


Promotion is an important part of growing your business. There are many ways to achieve this and here are three top tips to help you with promoting your business.

  • Recommendations are a great way to sell your product or service. Word of mouth is advertising which costs nothing yet can be more effect than paying good hard earned money for a spread in a newspaper or magazine. You know as a consumer that if someone has recommended something to you, you are more likely to buy that product than one you know nothing about. This is why making connections and forging relationships with key members of your target media is important. Having your business, product or service mentioned in the media holds a lot of weight and will drive more customers to you than paying for a large advert in the same outlet.
  • You need to plan your promotion. Using this simple acronym, SMART, meaning specific, measurable, achievable, realistic and timely, will help you do this effectively. Specific means being clear about what you want to achieve from your promotion, Measurable means you should be able to measure whether you are achieving your desired goal, Achievable means can you actually do what you have planned. Realistic means are you realistically able to achieve what you have set out to do with the resources you have and Timely means you need to include a timescale within which you want to achieve these goals. By following this simple acronym, you have you promotion planned for the timescale you want to achieve it in.
  • Objectives are not set in stone. Any objectives you have  planned for promoting your business are not final. You are able to change these goals if things change within your business or if you achieve them before you planned to. Businesses can have ups and downs and although it is great and essential to have plans in place, you are not entirely ruled by them.

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