Do you use Facebook socially? It is an easy step to turn it into another way to interact with people who want to find out more about you business. Groups are ideal for your business if you want to promote a membership organisation or club, where as a page is more appropriate for most businesses.

To set up a group, go to http://www.facebook.com/groups/create.php

To set up a page, go to http://www.facebook.com/pages/create.php

Once you have finished entering the details you are asked for, add some content. If you have a blog use Networked Blogs to add your blog to your page where the content feds through automatically. Send messages about your page to your friends and ask them to highlight it to people who they think might be interested.

Once you have got a few fans on your page, your messages will be seen by them and, more importantly, by their friends who visit their profiles. Word can spread about your business to people who are contacts of your contacts.

Promote an occasional exclusive offer for you Facebook fans and people will have even more reason to like your page/group.